About Writing and Marking Instruments
Writing and Marking instruments being covered in this report are pens, pencils, coloring and writing instruments, markers and highlighters, and writing accessories.
Technavio’s analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.95% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of writing and marking instruments.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Writing and Marking Instruments Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• BIC
• Crayola
• Faber-Castell
• Newell Brands
• PILOT Pen
Market driver
• Increasing working population and home offices
• For a full, detailed list, view our report
Market challenge
• Easy availability of counterfeit products
• For a full, detailed list, view our report
Market trend
• Mass customization and personalization
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
• Market outline
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 05: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
• Segmentation by distribution channel
• Comparison by distribution channel
• Offline stores – Market size and forecast 2017-2022
• Online stores – Market size and forecast 2017-2022
• Market opportunity by distribution channel
PART 08: MARKET SEGMENTATION BY PRODUCT
• Segmentation by product
• Comparison by product
• Pens – Market size and forecast 2017-2022
• Pencils – Market size and forecast 2017-2022
• Coloring and writing instruments – Market size and forecast 2017-2022
• Markers and highlighters – Market size and forecast 2017-2022
• Writing accessories – Market size and forecast 2017-2022
• Market opportunity by product
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• APAC – Market size and forecast 2017-2022
• EMEA – Market size and forecast 2017-2022
• Americas – Market size and forecast 2017-2022
• Key leading countries
• Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 13: MARKET TRENDS
• Greater demand for eco-friendly products
• Mass customization and personalization
• Rising popularity of luxury pens
PART 14: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario
PART 15: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• BIC
• Crayola
• Faber-Castell
• Newell Brands
• PILOT Pen
PART 16: APPENDIX
• List of abbreviations
Exhibit 01: GDP worldwide 2012-2016 ($ trillions)
Exhibit 02: Global household final consumption expenditure 2012-2016 ($ trillions)
Exhibit 03: GNI worldwide 2012-2016 ($ trillions)
Exhibit 04: Global stationery market by application
Exhibit 05: Parent market
Exhibit 06: Market characteristics
Exhibit 07: Market segments
Exhibit 08: Market definition - Inclusions and exclusions checklist
Exhibit 09: Market size 2017
Exhibit 10: Validation techniques employed for market sizing 2017
Exhibit 11: Global – Market size and forecast 2017-2022 ($ bn)
Exhibit 12: Global – Year-over-year growth 2018-2022 (%)
Exhibit 13: Five forces analysis 2017
Exhibit 14: Five forces analysis 2022
Exhibit 15: Bargaining power of buyers
Exhibit 16: Bargaining power of suppliers
Exhibit 17: Threat of new entrants
Exhibit 18: Threat of substitutes
Exhibit 19: Threat of rivalry
Exhibit 20: Market condition - Five forces 2017
Exhibit 21: Distribution channel – Market share 2017-2022 (%)
Exhibit 22: Comparison by distribution channel
Exhibit 23: Offline stores – Market size and forecast 2017-2022 ($ bn)
Exhibit 24: Global writing and marking instruments market: Offline distribution channel segmentation
Exhibit 25: Offline stores– Year-over-year growth 2018-2022 (%)
Exhibit 26: Online stores – Market size and forecast 2017-2022 ($ bn)
Exhibit 27: Online stores – Year-over-year growth 2018-2022 (%)
Exhibit 28: Market opportunity by distribution channel
Exhibit 29: Product – Market share 2017-2022 (%)
Exhibit 30: Comparison by product
Exhibit 31: Pens – Market size and forecast 2017-2022 ($ bn)
Exhibit 32: Pens – Year-over-year growth 2018-2022 (%)
Exhibit 33: Pencils – Market size and forecast 2017-2022 ($ bn)
Exhibit 34: Pencils – Year-over-year growth 2018-2022 (%)
Exhibit 35: Coloring and writing instruments – Market size and forecast 2017-2022 ($ bn)
Exhibit 36: Coloring and writing instruments – Year-over-year growth 2018-2022 (%)
Exhibit 37: Markers and highlighters – Market size and forecast 2017-2022 ($ bn)
Exhibit 38: Markers and highlighters – Year-over-year growth 2018-2022 (%)
Exhibit 39: Writing accessories – Market size and forecast 2017-2022 ($ bn)
Exhibit 40: Writing accessories – Year-over-year growth 2018-2022 (%)
Exhibit 41: Market opportunity by product
Exhibit 42: Customer landscape
Exhibit 43: Global – Market share by geography 2017-2022 (%)
Exhibit 44: Regional comparison
Exhibit 45: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 46: APAC – Year-over-year growth 2018-2022 (%)
Exhibit 47: Population in China 2012-2016 (millions)
Exhibit 48: Population in India 2012-2016 (millions)
Exhibit 49: Population in Japan 2012-2016 (millions)
Exhibit 50: Household final consumption expenditure in China 2012-2016 ($ trillions)
Exhibit 51: Household final consumption expenditure in India 2012-2016 ($ trillions)
Exhibit 52: Household final consumption expenditure in Japan 2012-2016 ($ trillions)
Exhibit 53: Top 3 countries in APAC
Exhibit 54: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 55: EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 56: Top 3 countries in EMEA
Exhibit 57: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 58: Americas – Year-over-year growth 2018-2022 (%)
Exhibit 59: Household final consumption expenditure in the US 2012-2016 ($ trillions)
Exhibit 60: Household final consumption expenditure in Canada 2012-2016 ($ trillions)
Exhibit 61: Household final consumption expenditure in Brazil 2012-2016 ($ trillions)
Exhibit 62: Top 3 countries in Americas
Exhibit 63: Key leading countries
Exhibit 64: Market opportunity
Exhibit 65: World Internet penetration rate 2011-2016
Exhibit 66: World mobile cellular subscriptions 2010-2016
Exhibit 67: Vendor landscape
Exhibit 68: Landscape disruption
Exhibit 69: Vendors covered
Exhibit 70: Vendor classification
Exhibit 71: Market positioning of vendors
Exhibit 72: BIC – Overview
Exhibit 73: BIC – Business segments
Exhibit 74: BIC – Organizational developments
Exhibit 75: BIC – Geographic focus
Exhibit 76: BIC – Segment focus
Exhibit 77: BIC – Key offerings
Exhibit 78: Crayola – Overview
Exhibit 79: Crayola – Organizational developments
Exhibit 80: Crayola – Key offerings
Exhibit 81: Faber-Castell – Overview
Exhibit 82: Faber-Castell – Organizational developments
Exhibit 83: Faber-Castell – Key offerings
Exhibit 84: Newell Brands – Overview
Exhibit 85: Newell Brands – Business segments
Exhibit 86: Newell Brands – Organizational developments
Exhibit 87: Newell Brands – Geographic focus
Exhibit 88: Newell Brands – Segment focus
Exhibit 89: Newell Brands– Key offerings
Exhibit 90: PILOT Pen – Overview
Exhibit 91: PILOT Pen – Organizational developments
Exhibit 92: PILOT Pen – Writing and marking instruments brands
Exhibit 93: PILOT Pen – Key offerings
BIC, Crayola, Faber-Castell, Newell Brands, PILOT Pen.
