U.S. Digital Gaming Market
The U.S. is projected to be one of the most prominent digital games market in the world. Digital games have always been a favorite choice of entertainment for the people of the region. In recent years, there has been a transformation in the distribution channel of the games in the country. Research shows that game sales via digital means are dominating the U.S. games market while boxed games are slowly becoming the second choice.
The U.S. presents a robust market with preferences for all gaming platforms- PC, mobile, and console. Though gaming on a console is most popular in the country, the time spent on mobile gaming has also increased. Mobile gaming is gaining traction as some major companies in the nation like Take-Two Interactive, Activision Blizzard, etc., who were previously only into PC/Online games, are entering into the mobile gaming segment. Overall, the total consumer spending on video gaming has increased rapidly in the last few years at ~16.48% CAGR (2014-16) in the U.S. Also, the high growth of interest in eSports and virtual-augmented reality, clubbed with the increasing prevalence of digitally downloadable games are expected to drive the Digital Games market forward in the country.
By platforms, the market is segmented into PC games, mobile games, and console games. Among these segments, console games is the most significant revenue generator while mobile games have exhibited the fastest growth rate.
Key growth factors:
o With a growth in the median income of U.S. hoU.S.eholds, the purchasing power of people has gone up, resulting in an increase in expenditure on games. It has increased from 3.2% to 4.3% in the 15-24 years category and from 2.9% to 5.6% in the 25-34 years category in 2014-2015, further boosting the strong economic backbone of the economy. This is expected to result in higher expenditure on digital games in the coming years and will increase adoption of digital gaming.
o With the introduction of events like eSports in the U.S. supported by astounding internet connectivity at 14-17 Mb/s as on 2016, the U.S. stands as a significant market for the growth of online gaming.
Threats and key players:
o Given the factor that the U.S. is already a saturated market for digital games, the scope of further growth of the market is quite low. With already high smartphone penetration in the U.S.A (69%), the range of massive development of the mobile gaming segment is small.
o Also, the working hours in the region are not very favorable for the growth of the market. In the U.S., 85.8% of males and 66.5% of females work more than 40 hours per week. The high working hours for the U.S. youth may lead to a reduction in time spent on gaming.
o The key players in the U.S. Digital Gaming market are Activision Blizzard, Electronic Arts, Take Two Interactive, Zynga, Microsoft Corporation, etc.
What’s covered in the report?
o Overview of the U.S. Digital Gaming market
o The historical, current and forecasted market size data for the U.S. Digital Gaming market
o The historical, current and forecasted market size data for the segments of the market – by platforms– PC games, console games, and mobile games
o The historical, current and forecasted market size data for the segments of the market – by revenue models (Freemium, Pay to Play, Advertising)
o The historical, current and forecasted market size data for the segments of the market – by genres (Shooter, Role- play Action, Sports, Strategy, Others)
o Market trends in the U.S. Digital Gaming market
o Market drivers and challenges in the U.S. Digital Gaming market
o Analysis of spending for segmentation by platforms
o Profiles of major players operating in the market
Why buy?
o Get a broad understanding of the U.S. Digital Gaming market and its segmentations - by platforms– PC games, console games, and mobile games, – by revenue models (Freemium, Pay to Play, Advertising), by genres (Shooter, Role- play Action, Sports, Strategy, Others)
o Get specific drivers and challenges affecting the U.S. Digital Gaming market and its segmentations (By platforms, by revenue models, by genres)
o Get specific trends occurring in the U.S. Digital Gaming market
o Get analysis of spending for segmentation by platforms
o Recognize significant competitors' business and market dynamics, and respond accordingly
Customizations Available
With the given market data, Netscribes offers cU.S.tomizations according to specific needs. Write to U.S. at info@netscribes.com.
Chapter 1: Executive summary
1.1 Market scope and segmentation
1.2 Key questions answered in this study
1.3 Executive summary
Chapter 2: Introduction
2.1. Market definitions
2.2. Different business models
2.3. Digital game genres
2.4. Value chain of games
Chapter 3: U.S. Digital Gaming market - overview
3.1. Historical (2015-2017) Digital Gaming market revenue (USD Bn)
3.2. Forecasted (2018-2023) Digital Gaming market revenue (USD Bn)
3.3. Drivers
3.4. Challenges
3.5. Trends
Chapter 4: U.S. Digital Gaming market segmentation - by platform
4.1. U.S. market share and size (USD Bn – 2017) – by platforms (PC, Console, Mobile)
4.2. U.S. PC games market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
4.3. U.S. mobile games market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
4.4. U.S. console games market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
Chapter 5: U.S. Digital Gaming market segmentation – by revenue models
5.1. U.S. market share and size (USD Bn - 2017) – by revenue models (Freemium, Pay to Play, Advertising)
5.2. U.S. freemium model market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
5.3. U.S. pay to play model market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
5.4. U.S. advertising model market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
Chapter 6: U.S. Digital Gaming market segmentation – by genres
6.1. U.S. market share and size (USD Bn – 2017) – by genres (Shooter, Role- play Action, Sports, Strategy, Others)
6.2. U.S. shooter genre market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
6.3. U.S. role-playing action genre market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
6.4. U.S. sports genre market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
6.5. U.S. strategy genre market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
6.6. U.S. other genres market
- Market size (USD Bn) (2015, 2017, 2023)
- Drivers
- Challenges
Chapter 7: U.S. Digital Gaming spend analysis
7.1. Paying players share by platform – 2017
7.2. PC games - Average spending and payers
7.3. Console games - Average spending and payers
7.4. Mobile games - Average spending and payers
7.5. Spend analysis
Chapter 8: Competitive landscape
8.1. Activision Blizzard
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.2. Electronic Arts
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.3. Zynga
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.4. Take-two Interactive
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.5. Microsoft Corporation
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
Chapter 9: Market Share of Companies
9.1. U.S. Digital Games market - share of companies
9.2. U.S. PC Games market - share of companies
9.3. U.S. Mobile Games market - share of companies
9.4. U.S. Console Games market - share of companies
Chapter 10: Conclusion
Chapter 11: Appendix
11.1. List of tables
11.2. Research methodology
11.3. Assumptions
11.4. About Netscribes Inc.
Note: The Table of Contents (ToC) provided above contains the targeted coverage. The coverage is subject to change as we progress with the research
o Activision Blizzard
o Electronic Arts
o Zynga
o Take Two Interactive
o Microsoft Corporation
