Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers)
Market Analysis
Through the data management platform, one can collect data from various sources including mobile web, social networks, mobile apps, CRM, and stores that provide beneficial information for the users such as like marketers, ad agencies, and publishers. The data management platform is significantly used to extend the audience division by understanding the structure of the crowd by gadget, application, and environment to build the viability of the group of audience commitment. This is additionally to screen the advertisement campaigns to recognize the purposes of transformation and furthermore to customize the campaigns to expand the adequacy. The Data Management Platform additionally benefits the end users to investigate the information and match the customers over different devices. It likewise encourages the advertisers to build the conversion at each stage. The Data Management Platform market is anticipated to reach the valuation of USD 3 billion by the end of the year 2023 by growing at 15% CAGR during the forecast period 2017 – 2023.
The main factor for the development of the Data management Platform is for the advertisers and marketers to get the point by point data about the client to make customized and strategically determined promotions for higher transformation rates, ROI and client maintenance. Some of the innovative features that Data management Platform offers are Audience segmentation, Tag Management, media integration, audience analytics, and campaign analysis.
Market Segmentation
The division of the Data Management Platform is made based on its Data type, End Users, Data Source, and regional demand. Based on its Data type, the market is further segmented into first party, second party and third-party data. Based on its Data source, the global data management platform market is divided into the mobile web, web analytics tools, mobile apps, POS data, and social networks among others. The global data management platform market mainly targets end-user industry like the marketers, ad agencies, and publishers as its end users.
Regional Analysis
The market for Data management Platform is globally segmented under Europe, North America, Asia Pacific and Rest of the world.
Key Players
The global Data Management Platform (DMP) market has prominent key players including Oracle Corporation (U.S.), KBM Group LLC (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Informatica (U.S.), Cloudera Inc (U.S.).
Table of Contents:
1 Market Dynamics
1.1 Market Growth Factors
1.1.1 Growing Demand for Content Personalization
1.1.2 Increasing Popularity of Artificial Intelligence
1.1.3 Multichannel Integration
1.2 Restraints
1.2.1 Regulatory Restrictions
1.2.2 Technical Complexities
1.3 Market Opportunities
1.3.1 Digital Advertising
1.4 Porter’s Five Forces Analysis
2 Global Data Management Platform Market, By Data Type
2.1 Introduction
2.2 Sub-segment
2.2.1 First Party Data
2.2.2 Second Party Data
2.2.3 Third Party Data
3 Global Data Management Platform Market, By Data Source
3.1 Introduction
3.2 Sub-Segment
3.2.1 Web Analytics Tools
3.2.2 Mobile Web
3.2.3 Mobile Apps
3.2.4 CRM Data
3.2.5 POS Data
3.2.6 Social Network
3.2.7 Others
4 Global Data Management Platform Market, By End User
4.1 Introduction
4.2 Sub-Segment
4.2.1 Ad Agencies
4.2.2 Marketers
4.2.3 Publishers
5 Global Data Management Platform Market, By Region
5.1 Introduction
5.2 Market, By Regions
5.2.1 North America
5.2.1.1 U.S.
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.2 Europe
5.2.2.1 UK
5.2.2.2 Germany
5.2.2.3 France
5.2.2.4 Italy
5.2.2.5 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 South Korea
5.2.3.5 Rest of Asia Pacific
5.2.4 Rest of the World (RoW)
6 Competitive Landscape
6.1 Introduction
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Oracle Corporation (U.S.)
6.3.1.1 Company Overview
6.3.1.2 Product/Services Offering
6.3.1.3 Business Strategy
6.3.1.4 SWOT Analysis
6.3.2 Adobe Systems Incorporated (U.S.)
6.3.2.1 Company Overview
6.3.2.2 Product/Services Offering
6.3.2.3 Business Strategy
6.3.2.4 SWOT Analysis
6.3.3 KBM Group LLC (U.S.)
6.3.3.1 Company Overview
6.3.3.2 Product/Services Offering
6.3.3.3 Business Strategy
6.3.3.4 SWOT Analysis
6.3.4 Rocket Fuel, Inc. (U.S.)
6.3.4.1 Company Overview
6.3.4.2 Products/Services Offering
6.3.4.3 Business Strategy
6.3.4.4 SWOT Analysis
6.3.5 Salesforce Inc.(U.S.)
6.3.5.1 Company Overview
6.3.5.2 Product/ Service offered
6.3.5.3 Strategy
6.3.5.4 SWOT Analysis
6.3.6 Lotame Solutions Inc. (U.S.)
6.3.6.1 Company overview
6.3.6.2 Product/ Service offering
6.3.7 Turn Inc. (U.S.)
6.3.7.1 Company Overview
6.3.7.2 Product/ Service offered
6.3.8 Neustar, Inc. (U.S.)
6.3.8.1 Company Overview
6.3.8.2 Product/ Service offered
6.3.9 SAS Institute (U.S.)
6.3.9.1 Company Overview
6.3.9.2 Product/ Service offered
6.3.10 Cloudera Inc.
6.3.10.1 Company Overview
6.3.10.2 Products/Services Offered
6.3.11 SAP SE (Germany)
6.3.11.1 Business Overview
6.3.11.2 Product/Services Offered
6.3.12 Informatica (U.S.)
6.3.12.1 Company Overview
6.3.12.2 Products/Services Offered
6.3.13 V12 Data
6.3.13.1 Company Overview
6.3.13.2 Product/Services Offering
7 Appendix
7.1 Scope of the Study
7.1.1 Research Objective
7.1.2 Assumption
7.1.3 Limitation
7.2 Market Structure
8 Research Methodologies
8.1 Research Process
8.2 Primary Research
8.3 Secondary Research
8.4 Market Size Estimation
8.5 Forecast Softwarel
List of Tables:
TABLE 1 GLOBAL DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023(USD MILLION)
TABLE 2 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023(USD MILLION)
TABLE 4 GLOBAL DATA MANAGEMENT PLATFORM MARKET, 2017-2023(USD MILLION)
TABLE 5 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY COUNTRY,2017-2023 (USD MILLION)
TABLE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
TABLE 9 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 10 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 11 U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023(USD MILLION)
TABLE 12 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023(USD MILLION)
TABLE 13 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 14 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 15 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 16 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 17 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 18 EUROPE DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017 -2023 (USD MILLION)
TABLE 19 EUROPE DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 20 EUROPE DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 21 EUROPE DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
TABLE 22 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 23 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 24 UK DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 25 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023(USD MILLION)
TABLE 26 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023(USD MILLION)
TABLE 27 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 28 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 29 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 30 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 31 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 32 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
TABLE 33 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 34 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 35 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 36 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 37 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017-2023 (USD MILLION)
TABLE 38 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 39 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 40 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
TABLE 41 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 42 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 43 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 44 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 45 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 46 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 47 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 48 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 50 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 51 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
TABLE 52 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 53 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 54 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 55 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
TABLE 56 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017-2023 (USD MILLION)
TABLE 57 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
TABLE 58 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017-2023 (USD MILLION)
TABLE 59 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
List of Figures:
FIGURE 1 GLOBAL DATA MANAGEMENT PLATFORM MARKET: DRIVERS CHALLENGES & OPPORTUINITIES
FIGURE 2 GLOBAL DATA MANAGEMENT PLATFORM MARKET: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 4 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
FIGURE 5 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023(USD MILLION)
FIGURE 6 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2017-2023(USD MILLION)
FIGURE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY COUNTRY,2017-2023 (USD MILLION)
FIGURE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 9 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017- 2023 (USD MILLION)
FIGURE 10 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
FIGURE 11 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 12 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 ( USD MILLION)
FIGURE 13 U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 14 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 USD MILLION
FIGURE 15 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 ( USD MILLION)
FIGURE 16 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 17 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 18 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 19 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 20 EUROPE DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017-2023 (USD MILLION)
FIGURE 21 EUROPE DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 22 EUROPE DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017-2023 (USD MILLION)
FIGURE 23 EUROPE DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017- 2023 (USD MILLION)
FIGURE 24 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 25 U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 26 U.K. DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023, (USD MILLION)
FIGURE 27 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 USD MILLION
FIGURE 28 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 USD MILLION
FIGURE 29 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USER , 2017-2023 (USD MILLION)
FIGURE 30 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 31 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCES, 2017-2023 (USD MILLION)
FIGURE 32 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 33 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 34 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 35 ITLAY DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 36 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 USD MILLION
FIGURE 37 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 38 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END-USER, 2017-2023, (USD MILLION)
FIGURE 39 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017-2023 (USD MILLION)
FIGURE 40 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 41 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY DATA SOURCES, 2017- 2023 (USD MILLION)
FIGURE 42 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017- 2023 (USD MILLION)
FIGURE 43 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 44 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 45 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 46 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 47 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 48 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 50 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 51 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 52 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 53 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 54 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023 (USD MILLION)
FIGURE 55 REST OF APAC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 56 REST OF APAC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2017-2023 (USD MILLION)
FIGURE 57 REST OF APAC DATA MANAGEMENT PLATFORM MARKET, BY END USER, 2017-2023, (USD MILLION)
FIGURE 58 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY COUNTRY, 2017-2023 (USD MILLION)
FIGURE 59 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY DATA TYPE, 2017-2023 (USD MILLION)
FIGURE 60 REST OF THE WORLD (ROW) DATA MANAGEMENT PLATFORM MARKET BY END USER, 2017-2023 (USD MILLION)
FIGURE 61 GLOBAL DATA MANAGEMENT PLATFORM KEY PLAYERS MARKET SHARE, 2016 (%)
FIGURE 62 GLOBAL DATA MANAGEMENT PLATFORM MARKET STRUCTURE
FIGURE 63 MRFR RESEARH PROCESS
Oracle Corporation (U.S.), KBM Group LLC (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Informatica (U.S.), Cloudera Inc (U.S.)
