Smokeless Tobacco in Italy, 2017
Summary
"Smokeless Tobacco in Italy, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
There is no tradition in Italy of using smokeless tobacco products, although a mini resurgence in sales has occurred in recent years with volumes doubling between 2007 and 2016 as demand for chewing tobacco has expanded. Smokeless tobacco use is reported to be very low at less than 1%, but the prospects for the Italian market are for growth over the coming decade.
Scope
- A number of companies active globally in the smokeless tobacco market compete in Italy.
- Pöschl is especially important with its range of snuff products.
- Smokeless tobacco use is reported to be very low at less than 1%.
- Trade reports suggest that usership has stabilized in recent years, although there has been a fall in use among males and a rise in use among females.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
