Country Profile: Prepared Meals sector in Bulgaria
Summary
The Bulgarian Prepared Meals sector is led by Ready Meals market in both value and volume terms and is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country. Rigid Plastics is the most commonly used packaging material in the sector. Compass, Ristorante, Kenar, and Palirria are the leading market brands in the Bulgarian Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- Bulgaria is expected to be among the top three leading countries in overall value growth in the Eastern Europe Prepared Meals sector
- The Prepared Meals sector in Bulgaria is forecast to grow at 4% in value terms during 2016-2021
- Ready Meals is the largest value and volume market in the Prepared Meals sector
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
- Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. BULGARIA IN ITS REGIONAL CONTEXT 7
3.1. BULGARIA’S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 7
3.2. BULGARIA COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN BULGARIA 9
4.2. PER CAPITA CONSUMPTION ANALYSIS - BULGARIA COMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 10
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE BULGARIAN PREPARED MEALS SECTOR 11
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 12
4.5. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 29
7.3. BRAND SHARE ANALYSIS BY CATEGORY 31
7.3.1. Pizza 31
7.3.2. Ready Meals 31
8. PACKAGING ANALYSIS 33
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 33
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 34
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 35
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 36
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 37
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 38
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 39
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 40
9. MACROECONOMIC ANALYSIS 41
9.1. GDP PER CAPITA 44
9.2. POPULATION AND POPULATION GROWTH 45
9.3. CONSUMER PRICE INDEX 46
9.4. POPULATION BREAKDOWN BY AGE 47
10. METHODOLOGY 48
11. DEFINITIONS 49
12. APPENDIX 52
13. ABOUT GLOBALDATA 60
14. DISCLAIMER 61
15. CONTACT US 62List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 29
TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 30
TABLE 5: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 31
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 31
TABLE 7: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 31
TABLE 8: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 32
TABLE 9: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 32
TABLE 10: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 41
TABLE 11: MARKET DEFINITIONS 49
TABLE 12: CATEGORY DEFINITIONS 49
TABLE 13: CHANNEL DEFINITIONS 51
TABLE 14: MARKET VALUE-BY CATEGORY (LV MILLIONS), 2011-2021 52
TABLE 15: MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 53
TABLE 16: MARKET VOLUME-BY CATEGORY (KG MILLION), 2011-2021 54
TABLE 17: COMPONENTS OF CHANGE-BY MARKET 55
TABLE 18: PREPARED MEALS SALES DISTRIBUTION IN BULGARIA-BY MARKET (LV MILLION), 2016 55
TABLE 19: PACKAGING MATERIAL (IN MILLION PACK UNITS) 56
TABLE 20: CONTAINER TYPE (IN MILLION PACK UNITS) 56
TABLE 21: CLOSURE TYPE (IN MILLION PACK UNITS) 57
TABLE 22: OUTER TYPE (IN MILLION PACK UNITS) 57
TABLE 23: EXCHANGE RATES: (US$-LV), 2011-2021 58
TABLE 24: GDP PER CAPITA (LV) 58
TABLE 25: POPULATION 58
TABLE 26: CONSUMER PRICE INDEX 58
TABLE 27: AGE PROFILE (MILLIONS OF PERSONS) 59List of Figures
FIGURE 1: VALUE SHARE OF BULGARIA IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: BULGARIA COMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-BULGARIA COMPARED TO GLOBAL AND EASTERN EUROPE, 2011-2021 10
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE BULGARIAN PREPARED MEALS SECTOR, 2015-2016 11
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-BULGARIA COMPARED TO THE GLOBAL AND EASTERN EUROPE CONSUMPTION 14
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 21: LEADING BRANDS IN THE BULGARIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 24: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 33
FIGURE 25: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 34
FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 35
FIGURE 27: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 36
FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 37
FIGURE 29: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 38
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 39
FIGURE 31: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 32: BULGARIA’S GDP PER CAPITA, 2011-2016 44
FIGURE 33: POPULATION GROWTH IN BULGARIA, 2011-2016 45
FIGURE 34: CONSUMER PRICE INDEX, BULGARIA, 2011-2016 46
FIGURE 35: AGE PROFILE, BULGARIA, 2016 47
Dr. August Oetker Kg
Comapass OOD
Ocean Seafood
Kenar Ltd
Bolton Group S.p.A.
PALIRRIA S.A.
Trata
