Country Profile: Prepared Meals sector in Brazil
Summary
The Brazilian Prepared Meals sector is the largest in value terms in Latin American region. Driven by rising women employment rates, changing lifestyles, and shifting eating patterns, the demand for Prepared Meals in the country is expected to grow at a CAGR of 6.7% during 2016-2021. Of the three markets, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Although the Brazilian Prepared Meals sector is growing, the per capita consumption in the country is lower when compared to the global level, however it is higher when compared to the per capita consumption in the Latin American region
GlobalData’s Country Profile report on the Prepared Meals sector in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Brazil grew at a CAGR of 10.7% during 2011-2016 and is expected to grow at a CAGR of 6.7% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Brazilian Prepared Meals sector with nearly more than half of the value share in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Brazilian Prepared Meals sector, accounted for a nearly a three - fourth of the value share in 2016.
- The per capita consumption in the Brazil Ready Meals market is more than the per capita consumption at regional level.
- Rigid Plastics is the most commonly used packaging material with 48.8% volume share in the Brazil's Prepared Meals sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 7
3. BRAZIL IN ITS REGIONAL CONTEXT 9
3.1. BRAZIL’S MARKET SHARE IN THE GLOBAL AND LATIN AMERICA’S PREPARED MEALS SECTOR 9
3.2. BRAZIL COMPARED TO OTHER MAJOR COUNTRIES IN THE LATIN AMERICA REGION 10
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 11
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN BRAZIL 11
4.2. PER CAPITA CONSUMPTION ANALYSIS - BRAZIL COMPARED TO THE GLOBAL AND THE LATIN AMERICAN REGION 12
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13
4.4. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 29
7.3. PRIVATE LABEL SHARE ANALYSIS 31
8. PRICING ANALYSIS 33
8.1. CHANGE IN AVERAGE PRICE BY MARKET 33
8.2. PRICE COMPARISON BY MARKET 34
8.3. IDENTIFYING THE KEY PRICE SEGMENT IN THE PREPARED MEALS SECTOR 35
9. HEALTH & WELLNESS ANALYSIS 36
9.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 36
9.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 37
9.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 38
9.4. LEADING COMPANIES IN BRAZILIAN HEALTH & WELLNESS MARKET 39
10. PACKAGING ANALYSIS 40
10.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 40
10.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 41
10.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 42
10.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 43
10.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 43
10.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 45
10.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 46
10.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 47
11. MACROECONOMIC ANALYSIS 48
11.1. GDP PER CAPITA 52
11.2. POPULATION AND POPULATION GROWTH 53
11.3. CONSUMER PRICE INDEX 54
11.4. POPULATION BREAKDOWN BY AGE 55
12. CONSUMER DEMOGRAPHICS 56
12.1. CONSUMPTION BY GENDER 56
12.2. CONSUMPTION BY AGE 57
12.3. CONSUMPTION BY EDUCATION 58
12.4. CONSUMPTION BY URBANIZATION 59
13. METHODOLOGY 60
14. DEFINITIONS 61
15. APPENDIX 72
16. ABOUT GLOBALDATA 91
17. DISCLAIMER 92
18. CONTACT US 93List of Tables
TABLE 1: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 48
TABLE 2: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016) 56
TABLE 3: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016) 57
TABLE 4: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016) 58
TABLE 5: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016) 59
TABLE 6: MARKET DEFINITIONS 61
TABLE 7: CATEGORY DEFINITIONS 61
TABLE 8: CHANNEL DEFINITIONS 63
TABLE 9: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 64
TABLE 10: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 65
TABLE 11: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 66
TABLE 12: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 67
TABLE 13: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 68
TABLE 14: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 69
TABLE 15: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 70
TABLE 16: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 71
TABLE 17: MARKET VALUE-BY CATEGORY 2011-2021 (R$ MILLIONS) 72
TABLE 18: MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 73
TABLE 19: MARKET VOLUME-BY CATEGORY (2011-2021) 74List of Figures
FIGURE 1: VALUE SHARE OF BRAZIL IN THE GLOBAL AND LATIN AMERICA PREPARED MEALS SECTOR, 2011-021 9
FIGURE 2: BRAZIL COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 10
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 11
FIGURE 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - BRAZIL COMPARED TO GLOBAL AND LATIN AMERICA, 2011-2021 12
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 6: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021 14
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - BRAZIL COMPARED TO THE GLOBAL AND LATIN AMERICA AVERAGE, 2016 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE BRAZILIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 24: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 31
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 32
FIGURE 27: COMPARISON OF AVERAGE PRICE PER KG BY MARKET, 2016* 34
FIGURE 28: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 36
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 37
FIGURE 30: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 38
FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS 39
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 40
FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 42
FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 44
FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 46
FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 39: BRAZIL’S GDP PER CAPITA, 2011-2016 52
FIGURE 40: CONSUMER PRICE INDEX, BRAZIL, 2010-2016 54
FIGURE 41: CONSUMPTION OF PREPARED MEALS BY EDUCATION, BRAZIL 2016 58
FIGURE 42: CONSUMPTION OF PREPARED MEALS BY URBANIZATION - BRAZIL 2016 59
BRF S.A.
Marfrig Group
Dr. August Oetker Kg
SEARA FOODS LTD
SEARA FOODS LTD
Jbs S.A.
Bordon
Vapza Alimentos S.A.
Fugini Alimentos Ltda
Panco
Cozinha
Substância
Taeq
