Country Profile: Prepared Meals sector in Austria
Summary
The Austrian Prepared Meals sector is led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals, while Rigid Plastics remains the most commonly used packaging material in the sector. Inzersdorfer and Iglo are the leading players in the Austrian Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Austria expected to grow at a CAGR of 3.7% during 2016-2021.
- Ready Meals is the largest in the Austrian Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Austrian Prepared Meals sector, in 2016.
- The Austrian Prepared Meals sector is fragmented.
- Rigid Plastics is the most commonly used packaging material in the Austrian Prepared Meals sector.
- Austria’s GDP per capita grew at a CAGR of 1.7% during 2011-2016.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. AUSTRIA IN ITS REGIONAL CONTEXT 8
3.1. AUSTRIA’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 8
3.2. AUSTRIA COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN AUSTRIA 10
4.2. PER CAPITA CONSUMPTION ANALYSIS -AUSTRIA COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE AUSTRIAN PREPARED MEALS SECTOR 12
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.4. MARKET ANALYSIS: PIZZA 19
5.5. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 33
7.3.1. Meal Kits 33
7.3.2. Pizza 34
7.3.3. Ready Meals 35
7.4. PRIVATE LABEL SHARE ANALYSIS 37
8. HEALTH &WELLNESS ANALYSIS 39
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 39
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 40
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 41
8.4. LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET 42
9. PACKAGING ANALYSIS 43
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 43
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 44
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 45
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 46
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 47
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 48
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 49
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 50
10. MACROECONOMIC ANALYSIS 51
10.1. GDP PER CAPITA 54
10.2. POPULATION AND POPULATION GROWTH 55
10.3. CONSUMER PRICE INDEX 56
10.4. POPULATION BREAKDOWN BY AGE 57
11. METHODOLOGY 58
12. DEFINITIONS 59
13. APPENDIX 70
14. ABOUT GLOBALDATA 78
15. DISCLAIMER 79
16. CONTACT US 80List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 14
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 31
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 35
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 35
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 36
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 51
TABLE 16: MARKET DEFINITIONS 59
TABLE 17: CATEGORY DEFINITIONS 59
TABLE 18: CHANNEL DEFINITIONS 61
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 62
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 63
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 64
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 65
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 66
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 67
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 68
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 69
TABLE 27: MARKET VALUE-BY CATEGORY (€MILLIONS), 2011-2021 70
TABLE 28:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 71
TABLE 29: MARKET VOLUME-BY CATEGORY (KG-MILLION),2011-2021 72
TABLE 30: COMPONENTS OF CHANGE-BY MARKET 73
TABLE 31: PREPARED MEALS SALES DISTRIBUTION IN AUSTRIA-BY MARKET (€ MILLION) 2016 73
TABLE 32: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN AUSTRIA (€ MILLION) 74
TABLE 33: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN AUSTRIA (€ MILLION) 74
TABLE 34: PACKAGING MATERIAL (IN MILLION PACK UNITS) 75
TABLE 35: CONTAINER TYPE (IN MILLION PACK UNITS) 75
TABLE 36: CLOSURE TYPE (IN MILLION PACK UNITS) 76
TABLE 37: OUTER TYPE (IN MILLION PACK UNITS) 76
TABLE 38: EXCHANGE RATES: (US$-€),2011-2021 77
TABLE 39: GDP PER CAPITA (€) 77
TABLE 40: POPULATION 77
TABLE 41: CONSUMER PRICE INDEX 77
TABLE 42: AGE PROFILE (MILLION OF PERSONS) 77List of Figures
FIGURE 1: VALUE SHARE OF AUSTRIA IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: AUSTRIA COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS - AUSTRIA COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 11
FIGURE 5: DEGREE OF TRADING DOWN IN THE AUSTRIAN PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - AUSTRIA COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE AUSTRIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 37
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 38
FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 39
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 40
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 41
FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - PIZZA 42
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 43
FIGURE 32: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 45
FIGURE 34: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 46
FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 47
FIGURE 36: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 48
FIGURE 37: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 49
FIGURE 38: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 50
FIGURE 39: AUSTRIA’S GDP PER CAPITA, 2011-2016 54
FIGURE 40: POPULATION GROWTH IN AUSTRIA, 2011-2016 55
FIGURE 41: CONSUMER PRICE INDEX, AUSTRIA, 2011-2016 56
FIGURE 42: AGE PROFILE, AUSTRIA, 2016 57
Delikatessa Gmbh
Dr. August Oetker Kg
Hilcona AG
Nestle S.A.
Yes! Natürlich Naturprodukte Ges.mbH
Groupe Bonduelle
Maresi Austria Gmbh
Unilever Plc
Orkla Group
General Mills
Inc.
Mars
Incorporated
FROSTA AG
Iglo Foods Group Ltd
Efko Group.
