Country Profile: Prepared Meals sector in Australia

Country Profile: Prepared Meals sector in Australia

Summary

The Australian Prepared Meals sector is the third largest in value terms after Japan and China in the APAC region. Increasingly busy lifestyles and changing eating patterns are driving demand for Prepared Meals in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Mccain, Heinz, and Lean Cuisine are the leading market players in the Australian Prepared Meals sector.

GlobalData’s Country Profile report on the Prepared Meals sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- Australia accounts for the third largest value share in the APAC Prepared Meals sector
- The Prepared Meals sector in Australia is forecast to grow at 4.6% during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
- Mccain is the leading brand in the Prepared Meals sector in Value and volume terms
- Rigid Plastics is the most commonly used packaging material in the Australian Prepared Meals sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. AUSTRALIA IN ITS REGIONAL CONTEXT 8
3.1. AUSTRALIA’S MARKET SHARE IN THE GLOBAL AND APAC PREPARED MEALS SECTOR 8
3.2. AUSTRALIA COMPARED TO OTHER MAJOR COUNTRIES IN THE APAC REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN AUSTRALIA 10
4.2. PER CAPITA CONSUMPTION ANALYSIS -AUSTRALIA COMPARED TO THE GLOBAL AND APAC REGION 11
4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12
4.4. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 34
7.3.1. Meal Kits 34
7.3.2. Pizza 35
7.3.3. Ready Meals 36
7.4. PRIVATE LABEL SHARE ANALYSIS 38
8. HEALTH & WELLNESS ANALYSIS 40
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 40
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 41
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 42
8.4. LEADING COMPANIES IN THE AUSTRALIAN HEALTH & WELLNESS MARKET 43
9. PACKAGING ANALYSIS 44
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 44
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 45
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 46
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 47
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 48
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 49
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 50
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 51
10. MACROECONOMIC ANALYSIS 52
10.1. GDP PER CAPITA 55
10.2. POPULATION AND POPULATION GROWTH 56
10.3. CONSUMER PRICE INDEX 57
10.4. POPULATION BREAKDOWN BY AGE 58
11. METHODOLOGY 59
12. DEFINITIONS 60
13. APPENDIX 71
14. ABOUT GLOBALDATA 79
15. DISCLAIMER 80
16. CONTACT US 81List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 4: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30
TABLE 5: BRAND VALUE AND VOLUME-PIZZA MARKET 31
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 7: BRAND VALUE AND VOLUME-READY MEALS MARKET 33
TABLE 8: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 34
TABLE 9: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 35
TABLE 12: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 35
TABLE 13: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 36
TABLE 14:BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 36
TABLE 15: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 36
TABLE 16: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 37
TABLE 28: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 52
TABLE 17: MARKET DEFINITIONS 60
TABLE 18: CATEGORY DEFINITIONS 60
TABLE 19: CHANNEL DEFINITIONS 62
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 63
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 64
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 65
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 66
TABLE 24: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 67
TABLE 25: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 68
TABLE 26: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 69
TABLE 27: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 70
TABLE 28: MARKET VALUE-BY CATEGORY (A$MILLIONS), 2011-2021 71
TABLE 29:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 72
TABLE 30: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 73
TABLE 31: PREPARED MEALS SALES DISTRIBUTION IN AUSTRALIA-BY MARKET (A$ MILLION) 2016 74
TABLE 32: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN AUSTRALIA (A$ MILLION) 74
TABLE 33: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN AUSTRALIA (A$ MILLION) 75
TABLE 34: PACKAGING MATERIAL (IN MILLION PACK UNITS) 75
TABLE 35: CONTAINER TYPE (IN MILLION PACK UNITS) 76
TABLE 36: CLOSURE TYPE (IN MILLION PACK UNITS) 76
TABLE 37: OUTER TYPE (IN MILLION PACK UNITS) 77
TABLE 38: EXCHANGE RATES: (US$-A$),2011-2021 77
TABLE 39: GDP PER CAPITA (A$) 78
TABLE 40: POPULATION 78
TABLE 41: CONSUMER PRICE INDEX 78
TABLE 42: AGE PROFILE (MILLIONS OF PERSONS) 78List of Figures
FIGURE 1: VALUE SHARE OF AUSTRALIA IN THE GLOBAL AND APAC PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: AUSTRALIA COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS - AUSTRALIA COMPARED TO GLOBAL AND APAC, 2011-2021 11
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-AUSTRALIACOMPARED TO THE GLOBAL AND APAC CONSUMPTION 14
FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 20: LEADING BRANDS IN THE AUSTRALIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 38
FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 39
FIGURE 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 40
FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 41
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 42
FIGURE 29: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS 43
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 44
FIGURE 31: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 46
FIGURE 33: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 48
FIGURE 35: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 49
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 50
FIGURE 37: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 51
FIGURE 39: AUSTRALIA’S GDP PER CAPITA, 2011-2016 55
FIGURE 40: POPULATION GROWTH IN AUSTRALIA, 2011-2016 56
FIGURE 41: CONSUMER PRICE INDEX, AUSTRALIA, 2011-2016 57
FIGURE 42: AGE PROFILE, AUSTRALIA, 2016 58

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